Gamify the Vote
Written by knkr on October 1, 2018
This Is Not A Game: THE GAME
Comedy host Samantha Bee hopes that her show’s latest endeavor—a smartphone app called This Is Not a Game: The Game—might be able to shift some tides during this year’s midterm elections. The concept is simple: This Is Not a Game uses daily quizzes, a la HQ, to educate people about what’s happening in US politics and test the electorate’s knowledge. For cash.
And don’t worry, the game isn’t rigged; it’s for everyone! We don’t care if you’re Republican, Democrat, Green Party, or Gary Johnson, we just want you to get excited about voting.Full Frontal
In a new interview with Wired, Bee said she created the game partly to increase the number of registered voters in her viewing audience (currently 54 percent)
Why did we make this game? We want America to learn facts, register to vote, and get involved in the U.S. election process. Isn’t that beautiful? Don’t answer. We know it is.
Once per day, you’ll get the chance to answer 10 multiple choice questions about the midterms, current events and very important facts about democracy like in what 1980’s vampire movie Kiefer Sutherland played POTUS. Get every question right and you’ll win cash from the daily jackpot, split with the other winners (#winning)! Get every question wrong and you probably don’t know anything about the United States, so we’re glad you’re here.Full Frontal
Gamification—appealing to people’s basic desire for reward and affirmation—might be as good an idea as any. Especially now.
Traditionally, fewer people cast ballots during midterm elections, and young people have especially low numbers when it comes to voter turnout. (Recent statistics suggest fewer than half of them plan on heading to the polls.)
Beyond the ballot box, there’s another potential benefit to the app: awareness. The quiz questions and answers are intended to offer insight into the often granular and murky decisions that end up on midterm ballots—so that people will be more likely to want to vote on them.
“What we can do is teach you a little bit about the topic… and then when the midterms come maybe you’ll feel more comfortable making a choice as opposed to being like, ‘I don’t know anything about this.’”from Full Frontal